Quality Clothing vs Single Use Fashion

Quality Clothing vs Single Use Fashion

We live in a world now where the environment and condition of our planet has rightly so become a very real issue.  How we live, how we produce everything and what we consume are being looked at by Governments and Individuals alike. The thinking now in relation to consumables such as electricals/technology is; they should be designed to last longer with the ability to be repaired.  This is, we should design and manufacture things that we do not have to replace constantly.

It is impossible to expect people to change overnight – we have been and were encouraged to consume as much as possible as often as possible. Some of the big world economies rely on people constantly upgrading and changing what they own or use. 

The Government machine, laws and statutes take time to bed in and come to fruition so huge changes to environmental problems will take time to address and if possible rectify some of the damage.  At the heart of it people themselves are wanting and willing for change as we can all see, feel and experience either personally or by viewing, the environmental impact that global warming is having with the devastating effect to changes in our weather systems.

As individuals we can make small but equally valid changes in the way we shop and choose items of clothing, what we buy and how often we discard clothing.  We could use the thinking above and buy quality items that last longer.  Understandably, often personal budgets dictate what we buy, the quality of the items of clothing we buy and how we buy.  We may go for Cheaper items as a necessity – though we know that these items will not stand the test of time of multiple wears and washes. 

Contemplate all the clothing you wear and own over time – it comes to a huge number of single items.  Now think of those items, how many do you only wear a couple of times then discard, as it has become misshapen or doesn’t look good after a washing or you just don’t like it anymore.  We also have in the back of our minds when we discard them that it was only a few pounds anyway

We could look at buying a few quality items of clothing that were designed to be stylish, fashionable and still look good over time.   One or two quality items added to your collection would make a difference to the overall amount of clothing you buy or throw away over a period of time.

It could be argued that designer fashion and clothing equally harm the environment as much as throw away single wear fashion and that is true in some instances.  Although great strides are being made by the big fashion houses and brands to minimize the environmental impact production has.  Companies are looking at using eco-friendly dyes & textiles.  How production is maintained along with the manufacturing process are being upgraded so energy consumption is greener using for example wind or solar power etc.


Just take for example our first label in shop by brand Adidas




By this year, they aimed to achieve:

•        20% water savings at their strategic supplier’s

•        50% water savings at their apparel material suppliers

•        35% water savings per employee at their own sites


Additionally, they will further expand the use of waterless technologies for their product and continue to develop plans focused on providing access to clean water in the communities they operate in.


Materials & Processes:


By this year, they aimed to achieve:

•        20% waste reduction at their strategic suppliers

•        50% waste diversion for owned operations to minimise landfill

•        75% paper reduction per employee at our own sites


Additionally, they are working on:

•        Replacing conventional cotton, with the aim of achieving 100% sustainable cotton

•        Phasing out the use of virgin plastic, starting with, eliminating plastic bags their stores. Increasing the use of recycled polyester in their products.  Creating a completely new supply chain for Ocean Plastic together with their partners Parley for the Oceans. This means that they are investing in resources to divert plastic waste from coastal communities back into the production cycle and turning it into products.



By this year, they aimed to achieve:

•        20% energy savings at their strategic suppliers

•        3% absolute annual reduction in Scope 1 and Scope 2 CO2 emissions at their own sites

[source: adidas group - sustainability goals & ambitions]



Sustainability is they keyword.  If we buy clothing that is longer lasting then obviously, we also buy less over time.  The waste we produce lessens.  If we buy quality brands then we give the manufacturers of those brands the tools to address their environmental impact. We can also add pressure to those manufacturers to improve their impact on the environment.  If we all work together then we should achieve long-lasting change.

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