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Life is a catwalk
August 27, 2020

Most of us know what a catwalk is or, at the very least, we have seen one featured in a movie. A catwalk is a platform models stride across during fashion shows to advertise the designers’ collections. The walkway acts as a spotlight for them to show off the benefits of style. All eyes at the event are on the models as they walk down and back, showcasing the latest fashion trends and style inspiration.  


In many ways, life can be like a catwalk at times or in certain situations. Whether we like it or not, we are all on display most of the time. When we leave the home, people look at the clothes we wear and the fashion choices we make. Even if you’re just running errands and feel as though you are not prepared to be on show, people still check out what you are wearing. Now as branding and designer labels are so recognisable on clothing, which you choose can also make a statement to the outside world. People use style and fashion to connect with others, so if they see you wearing a brand or style like their own preferences, it creates a connection point. The brand of clothing you choose can also set off aspirations in others. 


When you go out, you want to make sure you are putting your best foot forward.  You want to look at your best so you can make a good impression. You never know on any given day who you are going to meet, potential employers, new friends and even life partners. 


Making a good impression on others isn’t the only reason to dress fashionably, stylish and well turned out, even when choosing a casual relaxed style.  When you look good, you feel good. Fashion has the power to make you feel like you are standing at your tallest, whenever you head to work or go out for drinks with friends. If you have the propensity to be insecure about your looks or unsure of yourself in general, the right outfit can transform you into a more self-assured person at least on the outside anyway. When you look in the mirror and see flattering lines and well-fitting clothing wrapped up in a style of outfit that you feel suits you, it can cover up some of the insecurities you normally feel.  


In fact, a study published in the journal Social Psychological and Personality Science found that when people wear formal attire, they actually feel more powerful. The clothing you wear can influence the way you put yourself forward and change the way you interact with other people. Your clothes also influence how others see you. When you look put together and confident, people will believe you are confident.  


One of the easiest ways to accomplish a poised persona is to wear designer clothing and accessories. Luxury items instantly make you feel good about yourself can make you feel in command. Find a designer that compliments your personal style and start collecting pieces that will enhance your wardrobe. You don’t have to buy a new closet all at once but having a few go-to statement items is a good place to start. For instance, a pair of Prada sunglasses will give you a bit of flair any time you step outside, while a suit or dress by Calvin Klein is the perfect power outfit for an important meeting.  


Clothing should represent our personalities and make us feel good about ourselves overall. The clothing doesn’t make the person, but it’s still important to realise how the fashion choices we make influence our self-personas as well as how the people around us may treat us.  


By acknowledging how powerful wise fashion choices can be, you can arm yourself with a new tool for success and confidence.  Walk out there like you are strutting down a well-lit catwalk – with an audience hanging on your every step 


February 19, 2020

fashion noun (POPULAR STYLE)

style that is popular at a particular timeespecially in clotheshairmake-up, etc.:

Long hair is back in fashion for men.

Fur coats have gone out of fashion.

She always wears the latest fashions.

[Source: Cambridge Dictionary Online]

 Fashion can be somewhat of an enigma to many although some see it as a practicality, and many see it as an essential part of life. In the most basic sense, fashion represents a popular trend in clothing styles and accessories. However,  we are all involved in fashion choices, especially as the availability of clothing and accessories at any one time mostly follow fashion trends.  On a deeper level, however, fashion choices can have the ability to tell a story about a person, through choices made and how they want to present themselves to the wider world,    


When you purchase clothes from a store, you are making a personal choice with each piece you select. Those dresses, jeans, shoes, trainers, and sunglasses all say something about you. The  appearance you show people is your personal style.  Following trends can make you feel stylish and that you belong to your peer group.  You could also use fashion to aspire to a different peer group using an aspirational style to fit in.


Fashion also plays a significant role in society. The global apparel and fashion industry itself is was valued at £2.75 trillion back in 2018 . Some world economies rely heavily on the money brought in from manufacturing of these brands & labels.  Others gain revenue from import and sales in these goods. 


It is a wide-reaching industry powerful enough to influence people all over the world.  With advertising non-stop and consumed everywhere by most people – there is a captive audience ready to back a brand or item of clothing. 


 With the urgency of Global Warming, fashion houses are looking at their impact on the earth   They have been criticized heavily due to some of the production methods used at this current time.  Brands have become ambassadors to many with their labels being seen as a badge confirming their core values.  Some fashion can be seen by some as harmful, with certain connotations being wrongly attributed to a style of clothing – I just point to the David Cameron faux pas about people who wear hoodies back in 2006.


Clothing is an evolved human practicality for staying warm and/or protected, In the time we are living, where everything we do is now on show, sometimes 24/7, how we look and present ourselves has become increasingly important. Fashion allows you to express your sense of style and show off your personality. The fact that more people are using video technology to contact each other, how you look and present yourself has become more important.  Well at least from the waist up. 


Your fashion choices can also send signals to those around you. People naturally gravitate and form social circles based on similarities and social rank. We notice brands and fashion trends whether we want to admit it or not. Often, the brands you choose and the style you associate with indicate a social tribe, accomplishments, or cultural significance to those around you. 


A casual style of jeans and a university sweater can signal to others you enjoy being comfortable but also have pride in your alma mater, while a boho style dress and sandals indicate a free spirit who is a bit non-traditional. Choosing items to wear that you love is a form of self-expression that you participate in every day.


You have the power to determine what you are going to wear and recognizing that choice can be incredibly empowering. Not only that, but the right outfit has the power to boost your confidence. Certain outfits have the ability to raise your perception of yourself and increase your self-esteem. When you put an outfit together there is a sense of accomplishment that comes with recognizing a personal style that you feel great in. You know you look great and it boosts your confidence, you feel put together and complete at least on the outside. 


Fashion historically did and sometimes still does, reflect cultural affiliations and beliefs. For instance, the Scottish kilt is a symbol of patriotism and represents heritage and tradition. The Korean hanbok has a significant historical value and is often worn during holidays, weddings, and other special occasions. By donning traditional garments, you are able to share the history and significance of fashion in your culture. It ties you back to your origins and breathes new life into your heritage and traditions.


Ultimately, fashion serves a multitude of purposes within society, and it can be whatever you want it to be. You can use it for self-expression, for status, for comfort, or to make a bold statement. 


Fashion evolves and changes constantly.  Find a style that you like and make it your own.  Wear a garment that can be a talking point for others.  Or Just wear something you feel comfortable and confident in. 

Quality Clothing vs Single Use Fashion
February 19, 2020

We live in a world now where the environment and condition of our planet has rightly so become a very real issue.  How we live, how we produce everything and what we consume are being looked at by Governments and Individuals alike. The thinking now in relation to consumables such as electricals/technology is; they should be designed to last longer with the ability to be repaired.  This is, we should design and manufacture things that we do not have to replace constantly.

It is impossible to expect people to change overnight – we have been and were encouraged to consume as much as possible as often as possible. Some of the big world economies rely on people constantly upgrading and changing what they own or use. 

The Government machine, laws and statutes take time to bed in and come to fruition so huge changes to environmental problems will take time to address and if possible rectify some of the damage.  At the heart of it people themselves are wanting and willing for change as we can all see, feel and experience either personally or by viewing, the environmental impact that global warming is having with the devastating effect to changes in our weather systems.

As individuals we can make small but equally valid changes in the way we shop and choose items of clothing, what we buy and how often we discard clothing.  We could use the thinking above and buy quality items that last longer.  Understandably, often personal budgets dictate what we buy, the quality of the items of clothing we buy and how we buy.  We may go for Cheaper items as a necessity – though we know that these items will not stand the test of time of multiple wears and washes. 

Contemplate all the clothing you wear and own over time – it comes to a huge number of single items.  Now think of those items, how many do you only wear a couple of times then discard, as it has become misshapen or doesn’t look good after a washing or you just don’t like it anymore.  We also have in the back of our minds when we discard them that it was only a few pounds anyway

We could look at buying a few quality items of clothing that were designed to be stylish, fashionable and still look good over time.   One or two quality items added to your collection would make a difference to the overall amount of clothing you buy or throw away over a period of time.

It could be argued that designer fashion and clothing equally harm the environment as much as throw away single wear fashion and that is true in some instances.  Although great strides are being made by the big fashion houses and brands to minimize the environmental impact production has.  Companies are looking at using eco-friendly dyes & textiles.  How production is maintained along with the manufacturing process are being upgraded so energy consumption is greener using for example wind or solar power etc.


Just take for example our first label in shop by brand Adidas




By this year, they aimed to achieve:

•        20% water savings at their strategic supplier’s

•        50% water savings at their apparel material suppliers

•        35% water savings per employee at their own sites


Additionally, they will further expand the use of waterless technologies for their product and continue to develop plans focused on providing access to clean water in the communities they operate in.


Materials & Processes:


By this year, they aimed to achieve:

•        20% waste reduction at their strategic suppliers

•        50% waste diversion for owned operations to minimise landfill

•        75% paper reduction per employee at our own sites


Additionally, they are working on:

•        Replacing conventional cotton, with the aim of achieving 100% sustainable cotton

•        Phasing out the use of virgin plastic, starting with, eliminating plastic bags their stores. Increasing the use of recycled polyester in their products.  Creating a completely new supply chain for Ocean Plastic together with their partners Parley for the Oceans. This means that they are investing in resources to divert plastic waste from coastal communities back into the production cycle and turning it into products.



By this year, they aimed to achieve:

•        20% energy savings at their strategic suppliers

•        3% absolute annual reduction in Scope 1 and Scope 2 CO2 emissions at their own sites

[source: adidas group - sustainability goals & ambitions]



Sustainability is they keyword.  If we buy clothing that is longer lasting then obviously, we also buy less over time.  The waste we produce lessens.  If we buy quality brands then we give the manufacturers of those brands the tools to address their environmental impact. We can also add pressure to those manufacturers to improve their impact on the environment.  If we all work together then we should achieve long-lasting change.